Last week, I had the opportunity to hit up The Paper Store at Legacy Place (in Dedham, MA) for a "Cupcakes and Cocktails" event to celebrate TPS's new Spring style collections! I will admit, as a long time Paper Store shopper, I never really venture into the area with apparel and flip flops as I'm usually headed to the greeting cards, wrapping paper and the occasional gift for a wedding or shower of some sort... so when actually introduced to the types of things that they carry, I was surprised by how cute and wearable everything is. I guess my previous thinking was that my Grandma might be smitten with a sweater that they carry but The Paper Store fashion and jewelry buyers (on site for the party) changed the way that I looked at the TPS fashion. They made note that they have staffers at their corporate office, of all different ages, try on the clothes they are looking to carry. If it doesn't resonate with them, then they're likely not going to carry it. It's important for them to meet the needs of many different type of woman, no matter her age. I like that but maybe it's because I like being catered to *winky face*.
While I will still be going to The Paper Store for all manner of greeting card goodness and of course my Hallmark ornaments come Christmas time, I won't be wholly ignoring the fashion and accessories section any longer. Thanks for the introduction The Paper Store, like I needed another reason to buy clothes!
*Thanks for sharing your photos of the event, The Paper Store!