Thursday, October 29, 2015

One of the up and coming, heavy hitters in the Green Beauty realm, Organic Bath Co., has some really exciting things happening + they are based out of Boston so I thought this would be a really great opportunity to share some tasty tidbits about the brand and what they have planned for the future. I, myself, was introduced to Organic Bath less than a year ago, but they have fast become a favorite in my house and with my family + friends. We love that the team at OBC is thoughtful about the ingredients they use to create their products + they WORK! I sat down with co-founder, Gianne Doherty on how the OBC got it's start, what they're cookin' up now and what she sees in their future!

Give us a little detail as to how Organic Bath came about. What initially drove you to start OBC as a brand?

Jay and I were inspired by brands who not only have incredible financial success, but who use their cache to make the world better through their donations to charity. It seems that in the past near decade, especially, the world has been changing: customers care about what they’re buying and where their money is going. We want our customers to know that they’re not only getting incredibly luxurious, safe products, but they’re helping improve the lives of others in the process.

A few year ago, when my daily skincare regimen had me breaking out in hives, we ended up making a pure, unscented, shea butter-based body butter for me that my skin still loves to this day. I turned to Google and fell down the rabbit hole; the lack of regulation in the beauty and skincare industries is astounding. I was determined to make safe products for myself and family and friends. Organic Bath Co. began out of necessity with that shea butter-based body butter (now known as “Drenched”), and we’ve donated a portion of our proceeds to charity since day one!  

When creating your products, where do you take inspiration from? (scents, packaging, etc)

We take inspiration from our daily lives. How we want to feel, how we want people to feel using our products. Take our Stress Less line for instance: is our most popular and we realized more and more people were using Stress Less as part of their nightly routine. So it made sense to expand into a soy candle as well as an Aromatherapy Roller Ball, which will be available this fall.

Our Enhance Face Oil was created because we were tired of the messages always being marketed to women. Anti-this, Anti-that...the message always seems to be you aren’t enough. But you ARE enough. So am I. So are we all.  We wanted to create a face oil that enhanced your natural beauty.  Some days you wake up and your skin feels great, you feel great, and you want to hang on to that feeling by moisturizing for a healthy glow. That is what Enhance Face Oil is for.

You've created The W.E.L.L. Summit... what is that all about?

The W.E.L.L. Summit was really born from our conversations with our customers, friends and family. We kept getting asked questions that were a bit outside of our scope such as: which natural deodorants do we recommend? Why essential oils and not fragrance? We saw a need to create a space to bring the best in the wellness industry together for a weekend of empowerment and learning.

What do you love to do in New England, when you aren't busy running Organic Bath? 

Haha. We love Nantucket! That is definitely a happy place for us that we can enjoy with our friends and family. When we’re in the city, we also love taking our dog Bruschi for a walk along the Charles. The beautiful thing about New England is that in a few hours you can be at the mountains or the beach and just get out and enjoy nature!

You have been super successful so far! Where do you see Organic Bath headed in the future?

Why thank you very much! In more spas and boutique retailers. And if I’m (Gianne) really dreaming, I think an Organic Bath Co. spa would be an amazing thing! We’ve had customers tell us that they bring our body oils or body butters to get massages with! It would be fantastic to have someplace where you know no questionable ingredients are being massaged into your skin.

Interested in learning more about this awesome brand? You can find Organic Bath Co. on Facebook, Twitter, Pinterest and Instagram!

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