Wednesday, August 7, 2013

Color WoW for my Color Now

Just recently I have made some adjustments to the ol' hairstyle. Not only did I choose a super new cut (thanks to all my fabulous readers) but I also brought my hair back from the lavender (which then turned gray) to bright blonde just in time to finish my Summer in style! What's the worst thing that can happen when you spend good money on a fresh color? When it doesn't last.(single tear falls down our collective cheeks). Color Wow was nice enough to share lots of fun, but more importantly, useful products with me! From Shampoos and Conditioners to styling products, I am not as concerned with my color losing it's brightness as fast.


Color Wow is the latest creation from industry-renowned products innovator Gail Federici (Yay!) and internationally acclaimed hairstylist John Frieda (so girls, we can trust it).Color Wow is a complete line of professionally formulated products that not only protect, correct and perfect your hair color, but these ‘guardian angels’ give your hair the Color “Wow factor”... and my main test? It smells good! I can't stand when your specialized shampoo smells like chemicals. This stuff is blog post worthy.


Do you have your hair colored? What is on top of your list for haircare products?

What do I recommend and is on my list? The fab ColorWow products are available at Ulta Stores nationwide as well as online at Ulta.com.

Color Security Shampoo
• The next generation of sulfate-free shampoos
• Breakthrough formula produces a rich later, unlike typical non-sulfate shampoos
• LCD technology keeps the cuticle from swelling, and keeps color on lock down
• Revolutionary Japanese amino fortified complex helps prevent breakage, dullness and
  dryness; improves texture
• Humectants and lightweight moisturizing agents keep hair nourished and color looking
  vibrant


Color Security Conditioner
• Formulated to restore the healthy look, texture and bounce of virgin hair; dramatically
  improving the condition of color-treated hair
• Contains translucent conditioning agents that won’t darken and dull hair color
• Aquamino Emulsion Technology detangles and improves texture for stronger looking,
  supple hair
• With a concentrated amount of the proprietary Sealicon color shield complex that forms
  a weightless, protective sheath around each hair fiber to smooth the cuticle and produces
  a blinding gloss finish
 


• Innovative shellac technology and hydrating ingredients seal the cuticle to trap in color
  and moisture and lock out dryness
• Color is preserved, protected and optimized with an incomparable mirror-like shine
• Prescriptive formula creates a protective shellac on hair’s surface that makes color pop
  on contact
• Contains mica for added shimmer and shine
• UV filter adds and extra layer of anti-fade protection for color that stays true
• Contains no waxes or emulsifiers

• Apply to dry hair to transform damaged-looking, distressed hair into liquidy-smooth, silky
  hair with healthy-looking shine
• For a quick fix or restyle, apply to any unruly areas/morning bed head and blow-dry
  sections
• A lightweight blend of humectants penetrates frizzy, brittle hair to replace natural oils lost
  during chemical treatments, blow-drying and daily stress
• Hydrate dry hair anytime, anywhere to instantly refresh style
• Does not contain waxes or emulsifiers

 

22 comments:

  1. I have heard good things about Color Wow. Your new cut and color are lovely. I have natural auburn hair but I dye it red. Its hard to maintain but I do not mind the work that is involved. A red shampoo and conditioner are a must!

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