We started with the direction that I wanted to go. I told Amy that I wanted a "flow" to the look, a more professional appearance. I wanted a similar color palette, for the header texts to be fancy and an overall fun feel. I also wanted the ads to match the design so that there was an overall cohesion between these things. Amy took that information and ran with it. Within a few days, we had our design round one. Amy sent over a spec sheet with colors, banner shots as well as what the header would look like. She was great about taking the things that I liked and moving forward with some small changes that I wanted. Round one changes included a new, funner font.
Within a few days, Amy sent me another batch of font options. She found some fun options for me but had to remove my hand sewing art, as they didn't fit within the different styled fonts. I was actually OK with this change, though I still wanted to bring something whimsical and meaningful into both the header and the ads that Amy would create for me. I chose font #2, SC Tina's Baby Shower and asked Amy what she thought about adding a needle and thread detail. One thing I learned about Amy's process is that she is willing to make tweaks throughout the whole thing. She was super friendly and helpful in what was truly a collaborative design process. It was only a few more days when Amy sent what would be the final design. She took the needle and thread, ran with it and created an adorable, yet still sleek/stylish design for Prim and Propah.
All in all, I was extremely pleased with not just the design, but the process. It was quick, efficient and most of all, Amy worked with me to create something I was really happy with. I would recommend her services to anyone on any day. If you have any graphic design requests, I am sure Amy would be more than willing to have a chat with you about it. Be sure to check out her design process for Boston Young Women in Digital's logo. It looks fierce. My fave places to find her? You can visit her very stylish blog, Creative Soul Spectrum, follow her on Twitter and visit her Facebook page.
What do you think of the new Prim and Propah design?