Monday, December 12, 2016

Local Lovin': Boston Baubles

Have you heard of Boston Baubles? I had seen some girls about town sporting their goods so took a moment to reach out to them about what they were looking to do. As a lover of baubles, and girl power, and local love, they are just about my favorite kind of small business to discover! I had the chance to chat with Laura, the founder of Boston Baubles about what they've got cookin' over there and just as an FYI, they have the cutest, classy and perfect gifts for that special lady in your life (hint hint husband 😉). I love a dainty necklace that's as much a statement piece as something a little more colorful. The Boston Baubles team has got me covered, obviously.

Give us a little background as to how Boston Baubles came about. What initially drove you to start your brand? 

Boston Baubles started a long time ago, but products weren't sold publicly until recently.  I had a small studio in my parents basement where I would go to make jewelry in my spare time. It started as a hobby and then grew into a small business.  I don't make all the pieces anymore and now we offer a lot more products.  The original designs were all very custom and most of them had magnet clasps.  My mom and I were training for a triathlon at the time and we came up with this design for athletes who needed a way to take them on and off quickly.  Most of our earlier customers loved this aspect, but as the brand grew, we evolved to cover more styles and went with a more generic clasp.  It's been really fun trying different things and listening to what our customers want/love.  People reach out to us with ideas and we do our best to bring them to life.  Making something custom that means something - that's the best part!

When creating your products, where do you take inspiration from? 

Our inspiration comes from other people.  We have a group of ambassadors who inspire us with their style and ideas.  The most popular jewelry are pieces that mean something.  For example, a bar necklace with a grandparent's name or the coordinates of home.  It's inspiration you can wear with you all the time.

I love that you have shaped your business to connect with a simple yet classic design aesthetic. Why is this important to you?

I think minimalist designs work with every time of person and are easy to layer with more dramatic pieces.  We have a variety of all kinds, because we recognize that each person is different and has their own style.  We love how unique you can make a product with your own initials or name.  Customization is something we try to encourage as a brand.

What do you love to do in New England, when you aren't busy running your business?

My full time job is working as a financial analyst in healthcare.  It's not as exciting as fashion, but I do love it!  I get to crunch data and work with really amazing people.

You have certainly found some fantastic early success! Where do you see Boston Baubles headed in the future?

I love this question!  I think it's a hard one to answer, because I have so many hopes and dreams for the company.  Ideally, I'd love to find a way to create a community of women who inspire and empower each other.  From there, I'd like to figure out a way to give back to the community.  My mom is a two-time breast cancer survivor, so I'd really love to help raise money for cancer research and other charities in the area.

You can shop all their goodies here. More good news, they're on FacebookInstagram and Twitter! Bonus: They're also accepting applications for ambassadors which seems so fun, right? So if you're a blogger or influencer, head over and introduce yourself!

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